800.234.3722 (toll-free) / 615.255.2091
615.244.7125

Trusted Partner

for 40,000+ Clients

Since 1983

For more than 30 years, HFG has been committed to offering unbiased advice on a variety of product offerings based on extensive industry knowledge and company resources. Unlike most competitors, we are a privately held firm that puts clients first by fostering respect and building lasting relationships.

When Steve Botts founded Steve Botts & Associates in 1982, he sought to fill a gap in the insurance industry. He wanted to build a firm focused on customer needs that featured high-quality products, top-notch service and a perceived level of integrity within the industry. In 1997, Botts expanded his practice and launched Heritage Financial Group, LLC.


Today, HFG continues to be a leader in the insurance industry, serving businesses and individuals as one of the Southeast’s largest solutions providers.

Based in Hendersonville, Tennessee, HFG offers a highly experienced team of dedicated industry professionals committed to delivering expert advice and personalized service. Client companies from industries as diverse as hospitals and hotels, law firms and landscapers, consulting and construction; large and small companies from across the country call on HFG for expertise and assistance with their insurance and risk mitigation needs.

Our Leadership

<a title="Steve Botts" href="http://hfg.net/team/steve-botts/">Steve Botts</a>
Steve Botts Founder & President

“We have built a very successful firm at HFG by doing what is right for our clients. In a business and in life we believe that we will do well by doing good.” As founder and CEO of HFG, Steve…

<a title="Stephen Botts" href="http://hfg.net/team/stephen-botts/">Stephen Botts</a>
Stephen Botts Vice President

“As independent consultants, we don’t work for any insurance company. We work for our clients to negotiate with the insurance companies for the best rates for the best risk management solutions.” As a Vice President of HFG, Stephen brings more…

<a title="Danette Gilley" href="http://hfg.net/team/lyndsay-thompson/">Lyndsay Thompson</a>
Lyndsay Thompson Director of Client Relations

“In a marketplace undergoing significant change, clients need more than exceptional service.  They need advice in navigating new regulation, creativity in benefit plan design, access to innovative product lines, and a business partner dedicated to making the entire process seamless.”…

Fans of HFG

  • We have worked with HFG for many years and the company has always served as a faithful advocate for us as we seek to navigate the maze of health insurance issues which challenge every business. HFG is a true and honest partner in all dealings.

    Charles W. Bone, Chairman & Founder,

    Bone McAllester Norton PLLC

  • We selected HFG because they offered a wide variety of insurance products and the high level of customer service we desired. Being an independent agent, HFG was able to get us solutions from multiple carriers covering both P&C and Employee Benefits, which ultimately helped us decide on the plan that was a fit for us.

    Tim Tyler, President,

    Accordant Technology, Inc.

  • We have been partners with HFG for decades and they have helped us not only get the best benefit programs for our employees and for our company, but also have helped us find the right HR program for our company.

    Mike Skiera, CEO,

    BreatheAmerica

  • For these last 20+ years, we truly have established and built a relationship with HFG…they’ve been there for us and they’ve educated us along the way.

    Ronald Gobbell, President,

    Gobbell Hays Partners, Inc.