800.234.3722 (toll-free) / 615.255.2091
615.244.7125
  • Insurance & Risk Management Made Simple.

    Sim•ple / adjective / easy to understand; not complex.

  • Protect and Grow Your Business with Confidence.

    Con•fi•dence / noun / full trust; belief in success; reliability.

  • Customized Benefits Designed for Longevity.

    Long•gev•i•ty / noun / great duration of life; lasting quality.

Putting Customers First Since 1983

Who We Are

Heritage Financial Group, LLC (HFG) is a one-stop, independent insurance and risk mitigation resource with access to 50+ reputable insurance carriers. We offer businesses and individuals throughout the Southeast a wide-range of options and flexible packages including a full range of benefits, financial planning and commercial insurance services.

In early 2014, HFG and Kemmons Wilson Insurance Group (KWI) partnered to expand HFG’s expertise and service offerings, providing comprehensive risk management and insurance services.

Together, HFG and KWI are committed to providing exceptional service to our clients. We work with our clients to design a comprehensive, flexible plan that achieves their unique level of risk aversion.

How We Work

When you choose HFG, you can access many tools and benefits, including a single point of contact, dedicated account managers, negotiating leverage, bottom-line focus, efficient outsourcing and hassle-free administration and problem solving.

Most importantly, our work focuses on you. We want to know about you, your business and your industry so that we can design customized solutions to fit your business needs.

Our clients see us as their trusted advisors, not just their brokers or agents. We go beyond what is normally expected in our industry, such as advising clients during M&A projects, providing compliance assistance on ERISA, COBRA, ACA and other laws, interacting with payroll providers for Open Enrollment automation as well as a long list of other "value added" services provided by HFG at no cost to our clients.

Our Solutions

Why HFG?

At HFG, we build relationships on a foundation of six key commitments, which have changed the way our clients view the insurance business: Ethics, Independence, Knowledge, Excellence and Unmatched Client Service.
No Cost Consultation

We offer clients consultation services free of charge. Learn More

Proven Partner

HFG has enjoyed 30+ years of success. Learn More

Strategic Alliances

We have strong relationships with 50+ well-known, reputable insurance carriers. Learn More

Fans of HFG

  • We have worked with HFG for many years and the company has always served as a faithful advocate for us as we seek to navigate the maze of health insurance issues which challenge every business. HFG is a true and honest partner in all dealings.

    Charles W. Bone, Chairman & Founder,

    Bone McAllester Norton PLLC

  • We selected HFG because they offered a wide variety of insurance products and the high level of customer service we desired. Being an independent agent, HFG was able to get us solutions from multiple carriers covering both P&C and Employee Benefits, which ultimately helped us decide on the plan that was a fit for us.

    Tim Tyler, President,

    Accordant Technology, Inc.

  • We have been partners with HFG for decades and they have helped us not only get the best benefit programs for our employees and for our company, but also have helped us find the right HR program for our company.

    Mike Skiera, CEO,

    BreatheAmerica

  • For these last 20+ years, we truly have established and built a relationship with HFG...they’ve been there for us and they’ve educated us along the way.

    Ronald Gobbell, President,

    Gobbell Hays Partners, Inc.